Amidst the growing demand for electric scooters in the market, Kinetic Green is now ready with its new offering. A new electric scooter is going to be launched on July 28, which is preparing to compete directly with Bajaj Chetak. The competition among the Indian riders has now become even more interesting.
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Direct challenge to Bajaj Chetak in the market
Bajaj Chetak has already made its mark in the electric two-wheeler segment. But now Kinetic Green is going to make a great entry in this segment with its new electric scooter. The company claims that this scooter has been designed keeping in mind the needs of the market in terms of style, performance and price.
Kinetic Green has already won the trust of consumers with its many e-scooters in the country, but the model that is going to be launched this time is specially designed for daily use and short trips in cities. The company is launching it at a time when the demand for electric vehicles is at its peak and people are turning to electric options due to the price of petrol.
Features and design of Kinetic Green Scooter
The design of this new scooter has been kept modern and youthful. It is believed that this new model will be different from Kinetic Zing or Kinetic Flex and it will get more powerful motor and better range. The design may include features like LED headlamp, digital display, regenerative braking and smart connectivity.
Along with this, the top speed and battery charging time of the scooter have also been improved so that the user can enjoy riding for a longer time. Kinetic Green has designed the performance of the scooter in such a way that it can compete directly with Bajaj Chetak.
Price and market positioning
Kinetic Green can also adopt an aggressive strategy on the price front. It is expected that this scooter will be launched in the range of less than Rs 1 lakh, which will enable it to compete with models like Bajaj Chetak, TVS iQube and Ola S1.
Its pricing is being decided keeping in mind the middle class families and college going youth. The price of this scooter will be kept very competitive by taking advantage of the government’s FAME-II scheme and subsidies from state governments.
New movement in the growing electric scooter market
The electric scooter market in India is growing rapidly. Many big launches are expected in this segment in 2024 and 2025. Brands like Ola, Ather, Hero Electric and Bajaj have already made their mark in this sector.
Now this new scooter from Kinetic Green is going to add more spice to this buzz. The company plans to make this scooter available in tier-2 and tier-3 cities as well so that people in smaller cities can also take advantage of electric mobility.
Kinetic Green vs Bajaj Chetak: Interesting competition
While Bajaj Chetak has the advantage of its strong brand value and premium design, Kinetic Green will enter the fray on the basis of its affordable price, new design and features.
Over the past few years, Bajaj Chetak has established its trust in the electric segment, but Kinetic Green’s aggressive strategy and great offers can challenge Chetak’s hold.
Scooter in discussions even before launch date
Kinetic Green has not yet revealed the name of the scooter, but its teaser and spy pictures have gone viral on social media. From this, it is assumed that the company has prepared this model after doing a lot of homework.
When this scooter is launched on 28th July, then its real competition will begin. In such a situation, it will be interesting to see whether Kinetic Green will really be able to give Bajaj Chetak sleepless nights or not.
Now the competition will be in a desi style
From villages to cities, now everyone has joined the race of electric scooters. And when the competition is between Kinetic Green and Bajaj Chetak, then it is right to expect desi flavour in it. Now the ride should not only be comfortable, but also strong and smart. So be ready on 28th July, because a new storm is about to come on the roads – with a completely desi attitude, but the style is faster than foreign!
Conclusion: Can Kinetic Green be your choice?
Kinetic Green, the EV arm of legacy Kinetic, is rapidly disrupting the urban electric scooter market.
If you:
- want to buy a reliable EV at a low cost (E‑Luna / Zulu),
- are interested in scooters with smart cooling, subscription models or futuristic design,
- rely on a legacy brand and nationwide support network—
then new models like the Kinetic DX EV can prove to be attractive options for urban commuting.
But if you want maximum features, ADAS, or premium scooters like Ola/Ather, competition from the DX EV can be tough.
Disclaimer:
This article is for information purposes only. Do your own research before making any decisions. The author or publisher is not responsible for any damages.
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